Methodology
The questions, the grade weights and the limits of the SolidReach report, published in full.
Why we publish this
A score is only useful if you can see how it’s made. This page lists the questions the hotel report asks, how the grades are weighted, and the limits of what AI answers can tell you. When the method changes, this page changes with it, and the updated date below the title moves.
Grades and weights (hotel report)
Five grades from A to F, combined into one overall grade.
| Grade | Weight | Built from |
|---|---|---|
| AI visibility | 30% | Unbranded mention rate (75%), brand recognised (25%) |
| Google presence | 25% | Brand search ownership (40%), official listing in Google Hotels (35%), price parity (25%) |
| Direct routing | 20% | Share of booking links that go direct |
| Booking readiness | 15% | The AI booking readiness checklist |
| Accuracy and readability | 10% | Fact accuracy (35%), crawler access (25%), content without JavaScript (15%), Hotel schema (10%), guest-question coverage (10%), mobile speed (5%) |
Letter bands on a 0–100 score: A 85+, B 70+, C 55+, D 40+, E 25+, F below 25.
Limits
- AI answers vary. The same question can get a different answer on the next run, in another country or another account. Every result is labelled with its date, and the dashboard repeats the questions over time to show the trend.
- API answers can differ from the apps. We ask the assistants through their APIs and search endpoints, which can answer differently from the consumer apps.
- Prices are a snapshot. Google Hotels prices read “Google Hotels showed, on {date}, for {stay dates}”.
- We never book. The report never searches availability, holds inventory or submits forms on your site.