How hotels get the direct booking link into AI answers

Where AI sends guests to book

Ask an assistant “What’s the best way to book this hotel? Give me the link.” and it answers with a link: your website, your booking engine, an OTA or a metasearch site. Which one it picks depends on what it can find and what it trusts. The SolidReach report asks exactly that question and counts the links.

Five things that move the link toward you

1. Your price in Google Hotels. Connect your booking engine to Google Hotels free booking links so your official site appears in the price list with a live rate, not only as a paid ad. Google AI Mode leans on that list.
2. A booking engine AI agents can open. Make sure ChatGPT-User, Claude-User and Perplexity-User aren’t blocked by robots.txt or your CDN on the booking domain.
3. Deep links that carry dates and guests. A booking link with check-in, nights and guests in the address can be passed on by an assistant and still work.
4. A from-price and plain-text policies. Show a “from” price, check-in and check-out times, cancellation, pets and parking in the page text, with Hotel and Offer structured data.
5. Your own name on Google. Search for your hotel’s name: if OTAs hold the top results or run ads above you, assistants that read search results see them first.

Check it for your hotel

The free report asks ChatGPT, Gemini, Claude, Perplexity and Google AI Mode where to book your hotel, shows the Google Hotels price list and who owns your name on Google, and lists the gaps by effort.